Call-to-action
B: Formulate your Call-to-Action
Any presentation should end with a Call-to-Action. You need to formulate yours based on the question: What does it take – in a very concrete sense — to turn your idea into reality?
Formulate the three concrete actions that people can do to succeed with your message.
EXAMPLE: If your message is to implement a new IT-system, your Call-to-Action might be:
ONE: Use the new system for a minimum of ten minutes every day
TWO: Participate in one workshop on the new IT-system
THREE: Talk to a colleague about your experiences with the system
