Developing your Core Story

Become a Thought Leader within your field and get instant acknowledgement for the work you do

With a clear, sharp, and short core story, it becomes much easier to brand your department internally. Knowing which story to tell about your work – and doing it in 30 seconds – ensures that your team or your department gets acknowledgement for the work they are doing. You’ll find endorsements and resources come easier too. In the past 10 years, I have helped several departments in big companies such as Novo Nordisk and Microsoft find their Core Story. The impact has always been greater than both they and I had imagined.

Outcome

• A brief and sharp Core Story that is easy to communicate.

ContentS

Content will depend on your exact needs, but could be:

• Sharpening an exisiting Core Story

• Developing a brief, memorable and repeatable Core Story

• Taking ownership to an existing Core Story

• Becoming a Thought Leaders Communicator, and learn how to position yourself an expert within your field - for example at conferences.

This Service

If you are looking for a catchy tagline formulated by a PR company, then ask ChatGPT to formulate it. My approach is to involve the management team/specialists team in developing the core story. I will ensure that we end up with a short and sharp core story that everyone feels great ownership for – and therefore are proud to communicate actively to the rest of the organisation.

A process often includes:

• 2-3 sessions held with the group of managers/experts

• Interviews with end-users

• Thought Leader Communication Training

Practicalities

Duration: 3-4 months

Where: The sessions will be on your site. The meetings will be both at your office and virtually.

Price: Contact me.

Everyone should have a strong core …