The Comparison Big Mac

1. Formulate a critical question you might get after a presentation or at a meeting.
2. Formulate your answer using the comparison big-mac.

EXAMPLE OF UAGE

Question: We are perfectly happy with the paper-versions of our magazine subscriptions, why change them?

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Appreciate the question
Relevant comment, Susan, thank you.

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Answer
We’ve found that many people want to refer back to articles, but have a hard time finding the ones they need. Digital subscriptions allow for indexing and search.

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Provide a comparison
Not implementing the new system is like asking people to go back to using dial-up modems 

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Repeat the answer
So the digital subscriptions offer a host of new possibilities and flexibility.

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Did that answer your question?

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