Attention-Grabbing Openings: The Hook
Your Task
- Design a 1-minute Hook for your presentation that grabs your audiences attention and engages them emotionally in your topic.
- Be brave and come up with somethign that you normally wouldn't!
- You can choose one of the HOOK-genres below. But feel free to invest your own.
An Involvement Hook
Here are five simple ways of involving people:
Anticipation vs. Reality: For example: Before I tell you how much [something] increased last month – what do you expect it to be?
Instant Survey: For example: How many of you believe that [something relevant] are relevant to us? Please raise your hand…. And How many of you think that [something else important] is the right reason to….? Let me tell you something: [reveal suprising data]
True or False?: I’ll present 5 statement - 3 are true and 2 are false. Please stand up when you believe it’s true….
Scenario 1 or Scenario 2? Imagine 2 scenarios….. (now describe 2 future scenarios) - Which one do you prefer?
Solving the Puzzle: (Write a few letters, a number, a formula or something else that represents your message) “This is our answer to turning “Taking the Leap Together into Behaviour” - I’d like to hear som guesses of what it stands for….
Choose one of them, or come up with your own way - and design an Involvement Hook that involves your audience and engages them in your message.
Illustrate with Objects- Hook
Illustrate why your aim is relevant and necessary using objects. Maybe you can illustrate the problem you want to overcome. What does the problem look like visualised with objects?
1 object represents [x]…..then 10 objects = [y]….For example: Let’s say that this glass of coffee represents our knowledge on…..and this coffee can represents what we need.
Object A represents and Object B represents…..
Combine objects and drawings on a whiteboard… use magnets as objects..
Ideas
Coffee Cups illustrating the costs going up
Boxes/paper/post it notes on top of each other, representing the level of motivation
Shoes in different conditions demonstrating data systems/software in different shapes…
Plants? Stones? Take a look around - what can you find? Be creative.
If you can visualise your data with props, we will never forget it.
Hans Rosling demonstrating using objects to visualise data
Experience - HOOK
Example :
When relatives of people with KOHL are invited into a session on how to be supportive, they are asked to play 2 minutes of a ball game only breathing through a straw. After this experience, everyone understands what it is like to have KOHL.
Idea: Breathing through a straw is a very impactful experience - can you use this as a metaphor for your topic somehow? Maybe to illustrate what it feels like to be stressed or nervous about something?
Your Task:
How can you create an experience that will make your audience feel absorbed in your message?
Share a Personal Experience
Think of an episode in your life where you experienced the pain/problem related to your topic.
What was the Situation?
What happened?
When was the moment where you felt the problem?
What did it teach you?
Be brave and share something you usually wouldn’t.
When you tell about it, you can use this storytelling structure:
Setting the frame: Time, Place and People in the first sentence: “X years ago I was in [Place] together with [People]…..
The Situation: “We were about to…. [give a short presentation of the situation]”
The moment: Share the moment where it becomes the Experience…..And then I did…..
Include direct speech: What did you say/think word for word? “And then I thought: ……. /And then I said…….”
Your learnings: “What it taught me was this…….[sum up your learning in a single sentence]”
Transfer to your topic: “That’s also what we should do when we…
Share it with your partners. Choose the best story. Help each other sharpen it: Make it shorter. Formulate “Your Learnings” like a crisp one-liner.
“Imagine” Hooks
Your Task:
Create an Imagine-Hook, where you ask people to close their eyes (or just sit for a moment) and imagine positive a scenenario. Here are some ideas….
Benefits and results: “Imagine one year from now. We are the largest provider of … and customers are asking us to …”
Changes: “Imagine that instead of … we could do …”
Impact: “Imagine half of the world’s migraine patients …”
Personal Achievements: “Close your eyes and imagine that you’re receiving an award for …”
Imagine a Horror Scenario: Imagine that we do not do anything… and (describe worst-case scenario)
Imagine a parallel situation: Compare the problem to a well-known, easy recognizable situation. Imagine playing ball with your kids in the garden only breathing through a straw… that is what it feels like to [x]
Change the Perspective: Imagine being a patient in XX or being the doctor with…. … ?
