Task 1: Present the Vision and the Mission

Learn these two sentences by heart:



Task 2: Make the mission relevant to the target group

Now you have to communicate the mission in a way, that makes it feel relevant to your target group. Therefore I want you to translate it into a situation, your audience can relate to.

Imagine the mission at play in an everyday working life situation in near future. If you recorded this situation with your camera - how can we tell that this mission is at play?

  • Who is doing what?

  • What do they say to each other?

  • How do they think differently?

  • What new routines do we see?

  • Which kind of tasks do they solve - and how?

Be ready for your story. Start it like this:

“Imagine a few months from now in [Place], where [Person A] is about to [Task] - and then……