Executive Summary Task (60 minutes)

1. Choose a message and a target audience

2. Study the executive summary structure

3. Prepare a 90-second Executive Summary.

1. Choosing Your Message

Think of an upcoming presentation, where you are to recommend something to solve a problem, or improve a proces.

1. What's the problem you are trying to solve?

2. What’s the consequence of not solving this problem? Find your audience’s pain points like losing money, wasting time, deadline delays, employees quitting ...

3. What's the end goal?

4. What’s your solution to this problem?

5. What’s the business impact?

6. Which ressources are needed?

2. Study the Executive Summary Structure

The structure ensures you communicate:

• The necessity of your recommendation/message

• The concreteness of what it is about.

3. Prepare Your Executive Summary

Follow the template step-by-step.

Understand the power of “WHY-story” (line 3 in the template)

Watch the video below and write your WHY story. Add the Big Question.

4. Craft Your Title (10-15 minutes)

Your title needs to grab your audience’s attention. Here’s a formula to do just that:

1. Include a verb. Without a verb, there’s no story

2. Try to include a number (The 2 reasons why…)

3. Or try to include language of imagery (navigation, world-class, sprint, shortcut, )

4. Or try to include powerful adjectives (golden, transforming, brand-new, )

Bonus Material

The secret sauce in writing catchy headlines