Give a Strong Example Task

Storytelling makes your messages relevant and memorable.

Choose a strategic message and a target audience (5 minutes)
Study “Instead of A, let’s do B-examples” (6 minutes) + Watch the Example Videos
Prepare an Example to your Message - chose one of the ways to do it from the list.
Bonus Material: (15 minutes)
1. More video examples of Ted Talk Speakers that use strong examples in their speeches.

1. Choosing Your Message

Think of an upcoming meeting, where you are to present a strategic initiative or focus point.

What's the focus point/initiative about?
Imagine a random Tuesday in the future, when this focus point/initiative is sat into play. What are people doing concretely? Who says what? What’s the impact of this new behavior? Think about this when you watch the video material.

Chose one of the following ways to present a strong example:

The Example of 1.. Turn your initiative into numbers linked to one person/day/store/city: how many X would this be to 1 person, 1 day, 1 store, 1
Future Scenario: “Let’s jump ahead 3 years from now, and let’s imagine a meeting between….. and then they say….. and then they do:
Dream Scenario: “Imagine 6 months from.. Then this and this will happen….”
Horror Scenario: “Let’s pretend we don’t do anything - then imagine 12 months from now… Tell a story about a horrible situation in the future”
Instead of doing A, let’s do B: Tell an example of what things will be like if you don’t do anything, versus what the situation will be like if you act now.
The 5-second Moment: Imagine how your initiative is sat into play concretely in the near future. Zoom in on a specific situation, where people interact together differently because of your initiative.

It’s important that your example is specific, which means it should include people, a place and a moment. Here’s one way to do it:

I’ve collected more HOOK examples to inspire you: