WHY Story Task (30 minutes)

1. Choose a message and a target audience

2. Watch the video below (7:37 minutes)

3. Study the WHY story structure

4. Prepare your WHY story

Bonus Material: How to use pauses when performing

1. Choose a Message and a Target Audience

1. What's their problem you are trying to solve?

2. What’s your solution? Formulate in one sentence.

3. What's the consequence of not solving this problem? Find your audience’s pain points. for example: Losing money, wasting time, deadline delays, employees quitting, Doubling the work, Lacking behind competitors…

4. What's the end goal?

2. Watch the Video

3. Study the WHY Story Structure

In this structure, I have added The Big Question to create more impact. Please add The Big Question, when you formulate your Why Story.

Example

4. Prepare Your WHY Story

1. What's their problem you are trying to solve?

2. What's the consequence of not solving this problem? Find your recepient’s pain points. for example:

   • Too cumbersome

   • Takes too many ressources away from other tasks

   • Losing money

   • Wasting time

   • Deadline delays

   • Employees quitting

   • Doubling the work

   • Lacking behind competitors…

3. What's an attractive end goal to them?

4. What’s your solution.

Now, follow the structure of the WHY-story and formulate your storyline.

Bonus Material

Using Pauses When Performing

You’ll bring clarity to your WHY story if you pause after each sentence. Here’s how to get good at it.