The Hook | Inspiration Videos
Metaphor as Hook (36 sec)
Personal Story as Hook (2,5 minutes)
Comparison as hook (45 sec)
Storytelling as Hook (3 minutes)
3. Prepare Your Hook
Be creative. Chose one of the following ways to create a Hook:
Storytelling: “Before I start, how many of you can recognize the following - now, tell a story about the problem could you tell?, or:
Dream Scenario: “Imagine 6 months from.. now tell a story of an attractive future”, or
Horror Scenario: “Let’s pretend we don’t do anything - then imagine 12 months from now… Tell a story about a horrible situation in the future”
Metaphorical story: “Have you ever tried to … now tell a metaphorical story of relevance to your message”?
Shocking Numbers: Which shocking numbers could you share? For example: 7,6 mio DKK - what do you think this number is? Well, that’s the money we waste every month/year on xxxx”
Demonstrate with objects. For example: [collect 10 pens and markers from the meeting room] “This is our ressources, but [take 9 away] and say: “And these ressources are allocated to development projects that don’t progress, leaving only 10 percent (show 1 pen) for operational work..”
Demonstrate with metaphorical images… . For example: [Picture of firefighters] vs [picture of pilots] - which leadership style would you rather?
Draw…
Your own way….
Craft a strong Point
Your Hook must end with a clear and relevant point. Formulate it as brief as possible. Preferably like a rhythmical one-liner. Strive for alliteration, like: Let’s gear the growth with global standards.