The Hook | Inspiration Videos

3. Prepare Your Hook

Be creative. Chose one of the following ways to create a Hook:

• Storytelling: “Before I start, how many of you can recognize the following - now, tell a story about the problem could you tell?, or:

• Dream Scenario: “Imagine 6 months from.. now tell a story of an attractive future”, or

• Horror Scenario: “Let’s pretend we don’t do anything - then imagine 12 months from now… Tell a story about a horrible situation in the future”

• Metaphorical story: “Have you ever tried to … now tell a metaphorical story of relevance to your message”?

• Shocking Numbers: Which shocking numbers could you share? For example: 7,6 mio DKK - what do you think this number is? Well, that’s the money we waste every month/year on xxxx”

• Demonstrate with objects. For example: [collect 10 pens and markers from the meeting room] “This is our ressources, but [take 9 away] and say: “And these ressources are allocated to development projects that don’t progress, leaving only 10 percent (show 1 pen) for operational work..”

• Demonstrate with metaphorical images… . For example: [Picture of firefighters] vs [picture of pilots] - which leadership style would you rather?

• Draw…

• Your own way….

Craft a strong Point

Your Hook must end with a clear and relevant point. Formulate it as brief as possible. Preferably like a rhythmical one-liner. Strive for alliteration, like: Let’s gear the growth with global standards.