The 2-minute Pitch Task (45 minutes)

How to present a change to your team, or stakeholders briefly.

1. Choose a solution or a change that you want to communicate to a specific target group. (Set aside 3 minutes)

2. Study the 2-minute structure (3 minutes)

3. Prepare a 2-minute pitch of your message that follows this structure (25 minutes)

4. Say it out loud twice.

   Bonus Material:

   Two videos on “How to Grab Attention from the Start” and “How to Be Concrete to Become Concise” (15 minutes)

1. Choosing Your Message

Think of an upcoming meeting where you are to present a change to solve a problem or improve a proces.

1. What's the problem you are trying to solve? Formulate it in one sentence only. Strive to avoid the word “and”:).

2. What’s the consequence of not solving this problem? Find your recipients’s pain points. Maybe it is Losing responsibility? Doing the same things twice? Deadline delays? Colleagues quitting? Not meeting the business targets? Or spending too much time convincing stakeholders…?

3. What's the end goal?

4. What’s your solution to this problem? Formulate it in one sentence only. Prioritise a strong verb. (The verb is the most important word)

2. Study the 2-minute Pitch Structure:

3. Prepare Your Pitch using Post-its.

The fastest way to prepare is via Post-its. Yes, I know it feels “so-five-years-ago” to close down the computer to work with paper post-its, but I promise you this old-fashioned analogue preparation technique speeds things up:)

• Post-it # 1: Write the problem and consequence

• Post-it # 2: Write a solution.

• Post it 3,4 & 5: The action steps it takes to get there.

• Post it 6: The benefit.

• Post it 7: The title.

• Make a couple of versions until you are satisfied with your storyline.

• Come up with the opening Hook-story.

4. Say it Out Loud Twice

Stand up, and say your prepared pitch out loud.

Be ready to present it to colleagues in small groups:)

Bonus Material