The Storytelling in the Middle Task (75 minutes)

How to engage people during your presentation

Storytelling makes your messages relevant and memorable.

1. Choose an upcoming presentation and a target audience (5 minutes)

2. Watch the Introduction Video to Storytelling (6 minutes)

3. Study the Storytelling Examples to Become Inspired (15 minutes)

4. Come up with a an Example Story and A Montage Story that proves the value of your solution. (or proves the need to do something about the problem) (20 minutes)

   Bonus Material: (15 minutes)

   1. More video examples of Storytelling from Ted Talks and Leadership Presentations (15 minutes)

1. Choosing Your Message

Think of an upcoming presentation for a large audience (5-100 people) where it is vital to engage them. (For example: Town Hall Meetings, Team Leaders, Employees, Colleagues, Stakeholders, Conferences, Keynote Speeches. NB! For Boards or Executive Management, storytelling might be too impropriate)

1. What's the problem you want to solve?

2. What’s the future you want to create?

3. While you watch the inspirational videos, think about: How could you tell a story about the problem you face? How could you tell a story about the future you want to create?

2. How to present a story:

Watch the video to learn the techniques of how to tell a powerful story.

Use storytelling to prove that your solution brings value:

3. Watch the Storytelling Examples to Become Inspired

Example Story 1:

HOW Steve Jobs Designs the First Computer with Beautiful Typography

Example 2: The Montage:

Watch an example of a Montage Story. The Montage is several stories linked with a repeated sentence:

The Montage Story Template:

Example 3: Elon Musk demonstrates a pilot project to prove the Value of his Solution

Wathc how Elon Musks use a Pilot Project to demonstrate that his Solar Energy Battery Solution is valuable.

4. Come up with a strong example that can be used in the middle of your presentation. This example story should prove that your solution is valuable.

Feel free to use “The Burger Principle”-

• Imagine what a future situation would look like, when your solution has been deployed. Or:

• Tell about how others have benefitted from a similar solution.

The Burger Principle:

5. Come up with a Montage Story that can be used in the middle of your presentation.

Feel free to use “The Montage Story Template”

• Imagine several future situations where people are helped because of your solution. Or:

• Tell about several problematic sitautioins that your solution will fix. (Like Barack Obamas “We’ve got more work to do”)

The Montage Story Template:

Bonus Material

I’ve collected more storytelling examples to inspire you:

Barry Swartz gives An Example that demontrstate the problem he wants to solve:

Source: https://www.ted.com/embed/barry_schwartz_the_paradox_of_choice