Instead of A, let’s do B

We understand what’s new in a split second, once we’re told how it differs from what already exists. It’s a contrast between what is, A, and what you suggest, B. The contrast creates understanding instantly.

EXAMPLES

Instead of using external resources, let’s run this with internal resources.

Instead of spending too much time writing emails, let’s have more telephone calls.

Instead of having long meetings every month, let’s have short meetings every week.

Instead of passively waiting for them to return, let’s proactively reach out.

Task 1

What’s the message you want to give? (You might want to pick an aspect of your message). Now, make a list of the new things you suggest doing from now on. Contrast with how you’ve done things so far.

Task 2

Bring an object that can illustrate your transition from A to B.

For example: Instead of only seeing things through from our own perspective (show one pair of glasses) - we have to start looking at things from all our users’ perspectives (show six pairs of different sunglasses/reading glasses)