Present a Project or New Knowledge in 3 Minutes

This is your preparatory task — we will work with the presentation structure in the table below.

  
      Content
      How to communicate it
      How to make it stick
    
	  What
      What is this about?
      Strong headline
      Pick a strong, conrete verb. Include the benefit
    
      What is it specifically about?
      “Instead of A, let's do B”
      Draw it
    
      Benefit: What's in it for them?
      Make sure the value proposition is attractive to them
      
  	  Why
      Why is this valuable?
      Solution + One main reason
      Add a metaphor
    
      Proof 1: What data supports this?
      Choose your strongest data proof. Use infographics!
      Make a slide that is only one simple infographic
    
      Proof 2: Who has benefitted from this already?
      Give an example that illustrates a positive impact
      Include a quote from a customer/user/client
    
      Benefit reprise: What’s in it for them?
      Remind them of the benefit
      
      How
      How are we (the company) getting there?
      Give this solution a name. Use infographics to illustrate the journey
      Easy to pronounce: short and rhythmical
    
      Which three steps will we (us, our team) begin with?
      Formulate a Call-to-Action
      
      Reward
      LONG-TERM What are the long-term benefits for them?
      
      Use a prop/object to illustrate it

Content	How to communicate it	How to make it stick
What	What is this about?	Strong headline	Pick a strong, conrete verb. Include the benefit
What is it specifically about?	“Instead of A, let's do B”	Draw it
Benefit: What's in it for them?	Make sure the value proposition is attractive to them
Why	Why is this valuable?	Solution + One main reason	Add a metaphor
Proof 1: What data supports this?	Choose your strongest data proof. Use infographics!	Make a slide that is only one simple infographic
Proof 2: Who has benefitted from this already?	Give an example that illustrates a positive impact	Include a quote from a customer/user/client
Benefit reprise: What’s in it for them?	Remind them of the benefit
How	How are we (the company) getting there?	Give this solution a name. Use infographics to illustrate the journey	Easy to pronounce: short and rhythmical
Which three steps will we (us, our team) begin with?	Formulate a Call-to-Action
Reward	LONG-TERM What are the long-term benefits for them?		Use a prop/object to illustrate it

YOUR TASKS

You will be working towards giving a short presentation using the entire structure above, but in the preparatory tasks, you will only work with four parts of it.

It's always easier to plan a presentation backwards, starting with the end, working your way back to the headline. The following four tasks will get you started. Pick a project (or a new finding or a message) and a target audience and complete the four tasks below.

Formulate the Reward
Formulate the Call-to-Action
What is the Concrete Difference Your Project Makes?
Give Your Project a Strong Headline

Task 1: Formulate The Reward

Make a list of benefits for your audience. The list should contain both long-term and short-term benefits.

Bring an item/object

Bring an item/object that says something about one of the benefits.

Example: Show an empty planner and say: “We’ll free up a lot of time”.

Task 2: Formulate Your Call-to-Action

If we want the benefit, which action steps must then be taken? What does this project call for?

FILL THIS OUT

To get to { benefit }, the first concrete things we need to do are:

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

Example

To succeed with collaborating across disciplines, the first concrete things we need to do are:

Involve everyone in making a concrete plan
Adjust the concrete plan as-we-go based on experiences
Have more conversations about our strategy and our work

BRING 3 KEYWORDS

Sum up your Call to Action in 3 single keywords (one word per action). Write the words on post-its or paper with a marker.

For example your 3 KEYwords from the example above could be:

Involve. Adjust. Conversations.

Task 3: What is the Concrete Difference Your Project Makes?

We understand what’s new in a split second, once we’re told how it differs from what already exists.

List the things you must do/understand moving forward. Contrast with how you’ve done/understood things in the past.

Draw the Difference

Make a drawing on a piece of paper with a marker - illustrating the difference your project makes.

Task 4: Give Your Project a Strong Headline

  
    Tips for Headlines
  
  Try to include a strong verb (optimise, renew, reinvent, avoid, navigate)
Try formulating your headline as a question
Try to include a number (“Two new insights” is stronger than “New insights”)

Headline Templates

[X] better ways to …
[X] reasons why [something]
[X] must have …
How to start/improve/optimise/prevent …
The power of …
What do you need to know about …

Navigating uncertainty around …
How to … without …
How to … the right way …
How to get rid of …
[Something happened] … Here’s what we’re doing about it.

[X] vs [Y] … which is better?
Forget [X], try this instead
Surprising insights about …
[X] new answers we learned from …
Why [group of things] fail
A new [approach] – how to [goal]

HeadlineS: Real-world examples

“How to be faster and more agile — without feeling out of control!”
“A new health hazard to substance X — how to be in control?”
“3 better ways to be emotional in selling”