Emotionally “Selling” a Message
When “selling” a message you need to engage the emotional part of the brain. Here are a few small tasks that can help you sell your message emotionally. Think of a message you would like to sell to a specific target group and complete the tasks below with this in mind.
Task 1: Away from ... towards ...
What is your unique selling point? Make two hand-drawn illustrations using the sentences: Let's move away from [drawing 1] ... and instead move towards [drawing 2].example
Let’s move away from a process, where we keep going around in circles, waiting for approval from other departments for new projects – and instead move towards a simplified process where we approve projects once.
Task 2
Bring a prop or an object that illustrates a benefit of your message – or the negative consequences of not implementing your message.Example
Benefit: Bring an empty calendar and say: “This is the result. We will free up time for development”.
Negative consequence: Bring a contract and tear it in half and say “This is the contract with xxx company which we will lose if we don’t streamline this process.”
Task 3
Think of a positive response from a customer or stakeholder that you can use to sell this message. What did the person who gave the response say - verbatim? Write that response down as a line of dialogue.Use a fat, black marker on a big piece of paper and draw a speech bubble around it.
