Rule-of-Three and Call-to-Action

“There are three things we need to do about the problem...” is always a powerful thing to say. Learn why and get guidelines for where else you can use Rue of three.

HOW TO TRAIN IT

Structure a message in three parts, where each part is subdivided into three parts:

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  • Opening: Formulate 1 problem

  • Middle: Formulate 3 reasons for this problem

  • End: Formulate 3 actions to do about this problem

Get up and perform it with different hand gestures:

  • The Opening: Serve off a tray

  • The Middle: Use Bowling balls

  • The End: Use Shelves

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