Brian Chesky, Airbnb CEO: Travel Should be Magical and Easy

What to learn from this video

Brian Chesky brings forward three memories from his childhood, and draws a clear and brief point: “Travel should be Magical and Easy”. Pay attention to this closing point. It is formulated like a Formula: Travel = Magical + Easy, which makes it crisp.

Your task:

Start by defining and formulating the point of your message.
Now think of an episode in your own life that can serve as an illustration of your point.
Now, reformulate your point to make it sharper.
Can you - just like Brian Chiesky - create a formula for your point, something like: [Impact] =[A] + [B]·

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