Set a Communication Goal
Choose a topic. Choose a target group. Answer the four questions:
1. What do you want them to understand? Make it one thing
For example: Our data is insufficient to provide clear answers
2. What do you want them to feel?
For example: Compelled to take action
3. What do you want them to do? Make it three things
For example: 1 get an overview, 2 prioritise needs, 3 come up with pilot project
4. What's in in for them?
For example: Better forecasting and increased sales
Write down your answers in a document
Write down your answers in a document on your own computer.
Submit your answers to Lene
Copy your answers into the form below to send to Lene. By submitting this form, you agree that I can store your name, email-address and answers. All data will be deleted no later than six months from submission. You can always ask for your data to be deleted manually.
