Set a Communication Goal

Choose a topic. Choose a target group. Answer the questions.

Try to put yourself in the shoes of your target group :) which questions would your target group like to get the answers to?

For example:

What problem do we have?
What is the best solution?
What are the risks?
What data supports this?
What resources does it require?
What is your final recommendation?
Are there any alternatives?
What's the business value?

Make a prioritised list of all the questions. Take a look at your list of questions and answer the following questions:

What is the most crucial thing they must understand?

For example: Our data is insufficient to provide the answers we need to predict sales in Region X

What do you want them to feel?

For example: Secure and safe in the knowledge that our analysis is correct

What do you want the company/partners to do?

For example: Hire externals to provide more data

What are their barriers?

For example: They are not sure whether this is the right choice

What would overcome these barriers for them?

For example: Calculations on a short and a long term that prove the value of your recommendation

What's in it for them? Make a list of benefits for the target group (or the company)

For example: Better prediction of sales in new markets – which can result in better sales strategies

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Set a Communication Goal

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