| Ex 1 |
2 months ago I was at a customer meeting |
I kept asking questions about their needs, and found out that they did not worry about the X, as I thouhgt, but they needed |
"We are much more aware of what we want", they said. |
| To help customers be aware of needs - that's what I want us to do specifically about? |
“I (or he/she/they) did X” |
And I/they/he said: "xxxxx" |
| Benefit: What's in it for them? |
Make sure the value proposition is attractive to them |
|
| Your Ex: |
Why is this valuable? |
Solution + One main reason |
Add a metaphor |
| Proof 1: What data supports this? |
Choose your strongest data proof. Use infographics! |
Make a slide that is only one simple infographic |
| Proof 2: Who has benefitted from this already? |
Give an example that illustrates a positive impact |
Include a quote from a customer/user/client |
| Benefit reprise: What’s in it for them? |
Remind them of the benefit |
|
| How |
How are we (the company) getting there? |
Give this solution a name. Use infographics to illustrate the journey |
Easy to pronounce: short and rhythmical |
| Which three steps will we (us, our team) begin with? |
Formulate a Call-to-Action |
|
| Reward |
LONG-TERM What are the long-term benefits for them? |
|
Use a prop/object to illustrate it |
